Preconditions and Factors of Competitiveness of Firms in the Way Out of the Economic Crisis

Anastasija E. Malkhasyan, Ludmila V. Fedoseeva

Abstract


The article is devoted to competitiveness of firms. The authors analyses substantial characteristics of categories “strategy” and “competitive advantage” in domestic and foreign literature. The authors gives new definition to category “competitive advantage” and analyses different classifications of competitive advantage, identifies factors of saving competitive advantages and creating stable competitive advantages in the way out of the economic crisis.

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