Marketing Manager Training in the Context of Professional Values

Anna B. Cherednyakova

Abstract


Keywords: profession, the study of personality, marketing communications, training, professional values, motivation.

 

Annotation: The article analyzes the research on training issues of representatives of communication business, management areas and marketing activity. The professional values of of the marketing managers were studied. The social aspect of the marketing manager activity in the sphere of social and ethical marketing was revealed. The role of image culture as a factor of manifestation, realization of marketing manager professional value was determined.


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Literaturhinweise


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