Franchising as a Form of Business Running

Azamat A. Duissembayev, Aliya M. Ibrayeva

Abstract


The given article studies franchising as an effective integrated form of business organization. The short history of development of franchising concept is examined.  Different periods of its rising and establishing shows considerable fluctuation.

Volltext:

PDF (Russian)

Literaturhinweise


Franchising as a forms of business development: Financial and organizational consulting: Moscow, 2005: 11.

Kolesnicov V. Forming of franchising business. Course for franchising rightholders and users: scientific issue: St. Petersburg; 2008.

Private enterprise: basic concepts, the theory and practice: Study guide: Moscow; 1994: 143.

Siling SA. Practical work on franchising for Russian businessmen: St. Petersburg; 1997: 195.

Zemliacov DN, Makashev MO. Franchising. Integrated forms of business organization. Study guide: Moscow; 2009: 142.


Refbacks