About the Concept of Discourse in the Mass Media Sphere

Lina B. Temnikova, Olga V. Vorobeva


Key words: media discourse, mass communication, mass media, typology, channel.


Annotation: The article deals with the typology of media discourse, studied mechanisms impact on the audience, identifying and analyzing the linguistic and paralinguistic means of influence on the examples of certain types of discourse: insincere, political, ritual, religious, advertising, including media discourse. The authors of this research propose to consider the definition of a variety of Russian and foreign linguists, pointing out that the concept "of the mass media discourse" refers to the problematic field of mass communication.


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