Features forms of Pharmaceutical Products Promotion

Marina A. Chernitsova


Key words: pharmacy, economy, small pharmaceutical enterprises, advance of production


Annotation: In modern crisis economic conditions for Russians introduction of various forms of advance of goods is actual. It is necessary as to the producer who is interested in sale of the production, and can be useful to the consumer who in the conditions of a saturated market in the presence of a set of the competing goods is the main object of process of advance of production.


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