The Role of the Phenomena “Fanfiction” in Making Country Brand
Abstract
Key words: image, country brand, fanfiction, fanfic, fic-writer.
Annotation: During the past 20 years Belarus has experienced lots of changes in social relations, politics, economy that involved decreasing of attention to Belarusian’s image. In Belarus image problems has become a topic of debates among media scholars just in the last five years. In last decades the role of the Internet increased. This provide valuable insight about how to use the World Wide Web in making successful image of the country and the less studied web-phenomenon fanfiction in improvement of the country brand.
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